Haier, the World's Leading Brand in White Goods
The world's leading Independent Provider of Business Intelligence Firm - Euromonitor International has again ranked HAIER as the No. 1 brand of Major Appliances in the world with 6.1% retail volume market share in 2010. Moreover, Haier leads the world in intelligent home integration, network household appliances, digitization, large scale integrated circuit and new materials.
Learn more about Haier. Discover how we achieved this success as well as our plans for the future.
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The HAIER Group
 Discover who we are and our approach to becoming the leading international brand of quality electrical appliances and electronics.
Read more > Vision & Mission
 Let us share with you our business vision and how this strategy has brought in many accolades and awards for Haier.
Read more > Achievements & Milestones
 Learn of our success stories, the crowning moments of our illustrious history, and the critical acclaim and awards bestowed on us.
Read more > Our Philosophy
 The Haier Philosophy is critical to our long-term success and is the foundation to our commitment to quality and innovation.
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